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Monday | October 20 2025
Meet our Allies in Action backing our mission

 

  • Tell  us about yourself and your career/business?

I run a media production company, we specialise in podcast production. I’m also a musician and educational wellbeing coach,supporting young people with their mindset and attitudes towards life. 

  • What inspired you to get involved with this Smart Works?

When a business associate of mine brought Smart Works to my attention, I immediately saw the need for more men to jump on board and support our women. A lot of the work I do is community led and focused. Smart Works doesn’t seem any different. My goal is to use my influence to bring more awareness to this great initiative for women. 

  • What does being a male ally mean to you?‍

For me being a male ally simply means supporting the programme by bringing more awareness to it. I’d like to see more women in our region do well in job opportunities they can thrive in. 

  • Which woman from the North East do you admire and why?

Dr Hannabiell Sanders. She exudes confidence, kindness and passion for everything she does. She has a wealth of experience in her field and is well travelled. 

  • What advice would you give to other men who want to get involved but don’t know     where to start?

My advice to men thinking about joining and not knowing where to start; Just Start. Like I always say to my friends “Lock In”. Don’ over think it, the team at smart works welcomes you, ask the questions you need answered and figure out the value you can bring to the initiative and get involved. 

  • How do you help raise awareness and support Smart Works within your workplace or wider network?

Raising awareness for things or local initiatives has been my job for 5 years through my podcast. I’ve a public platform where I can express myself and discuss about the things that are happening in our region. I can point people in the direction of all the positive events, creators,community functions and more by sitting in front of a camera in a production.If I’m passionate or excited about something, I’ll talk about it. 

 

I plan on raising awareness for Smart Works by giving their team a podcast feature that’ll allow them spread their message far regionally and hopefully nationally. 

 

 

 

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Ammar Mirza
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